This article is reported in full as published by Food & Drink Magazine of August 2013
Consumers are increasingly seeking café-style coffees at home, and this, combined with the development of affordable appliances, has given rise to the coffee pod and capsule phenomenon, says IBISWorld. This development, which was pioneered by Nestlé’s Nespresso coffee capsule system, has turned the coffee world on its head. Though Nestlé has captured the lion’s share of the pod pie through its boutique distribution model, the trend has also opened the way for dozens of other companies making compatible capsules such as EspressoLand from Western Australia. EspressoLand is selling pods based on their taste, which it imports from Italy. Co-founder, Piero Orlando, says the four friends who recently founded EspressoLand trialled many products before settling on their coffee supplier. “We are a team with a passion for Italian espresso coffee and we established EspressoLand as a new project with the clear idea in our minds that a good coffee should be more affordable and accessible to everyone,” says Orlando. “We didn’t want to be dismissed as a cheap knock-off, so when we found this coffee, we were really happy,” he says. It seems they have succeeded in their mission. Their Best Espresso Mercurius Intenso recently was judged second best out of five, ahead of Nespresso capsules, in a pod taste test by Choice. EspressoLand sells its products online and distributes them in Western Australia.
Article published by Business & Food Business magazine - Issue August 2013 - http://www.foodanddrinkbusiness.com.au/
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